Parachute Review

June 5, 2013

What is a Parachute Party?
Let’s go back to the beginning. Before I was a designer I was a scrappy, golden-hued, Mohawk-ed, pissed off bike messenger. I rode a bike for a living, I fought the good fight against cars and the ill effects car culture has on our daily lives and national politics, I ate stirfries with Braggs and didn’t wear underwear. I had a great life.
But no money.
No one had any money.
So when I returned to Santa Cruz after attending fashion school in San Francisco (thank you most generous father on this earth), I realized that in order to make Filly sustainable, I had to price my designs well above my own income level. I still can’t afford my own clothes and neither can a majority of the women I know. So I began hosting a Friends of Filly party twice a year where I sell previous season items at reduced prices. These parties are famous for their joy and chaos. Oh man! They can be crazy.
About six months ago I realized these parties could happen without me. And that would allow gatherings to occur in places too far for me to travel. And more often than just twice a year. I named these gatherings Parachute Parties to signify that I will not be present, as I am at a Friends of Filly, but the clothes will! Dropped from the sky in boxes too heavy to carry.

If you sign up to be a host you will receive three large boxes of Filly styles to lay out in your living room or hang up along the fence in your backyard… You invite your community of ladyfolk to come over and eat snacks and drink wine and share stories and try on clothes. You, the host, pick out a free item to thank you for your efforts.
It’s simple and streamlined and is going really well! There are boxes circulating in the Portland area and the Bay Area. Openings are available this month. Just let me know and I’ll get you signed up!
emily@fillydesigns.com

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